Joinesty | Secure Signup
Overview
The Company:
Joinesty provided a Chrome browser extension highlighting deals as users shop and securely stored passwords. As it planned to roll out a new patent-pending feature set around email protection, Joinesty was struggling to define its core offering to users.
My Role:
One of two UX designers working with developers, visual designers, and product managers operating out of Chicago, Bucharest, Brazil, and Berlin in agile scrum.
The Challenge:
Allow users to create, use, and retrieve a unique email as they sign up for online services. Determine value, motivations, and behavior that would facilitate adoption.
Methods & Deliverables:
Surveys, interviews, archetypes, sketching, concept testing, prototyping, and user testing.
Plan of attack
1/5. Chart stakeholder assumptions and priorities
To keep an international team on the same page, I used Mural.io so every continent could be a part of the conversation.
2/5. Test assumptions with quantitative and qualitative research
We recruited nationwide for survey respondents (n=638) and I conducted ten 1:1 interviews by phone with a subset of respondents to establish current behaviors.
3/5. Determine users, pain points, and the value add
I determined a split in the goals of users of Joinesty - those who were interested in shopping and those who were interested in security. We found that email creation appeals most to security-minded individuals who inherently distrust advertising and deal-finding features.
4/5. Create and Concept
We then worked on flows and brainstormed different MVP concepts.
5/5. Prototype, test, and Iterate
We screened for users and tested our prototypes through Usertesting.com, learning and iterating as we went.
In conclusion
Current offerings at Joinesty didn't support the new feature-set. Email creation appealed most to security minded individuals, who inherently distrust advertising and deal-finding features.
Through research, iteration, and the launch of the feature set, we were able validate the core offering for Joinesty.
Based on our work and recommendations, the business has since pivoted from shopping and deals, and has focused on the values we unearthed during this design process.
In-extension email creation
The extemsion sometimes wouldn't recognize field in a website - in those instances we didn't want to leave our users hanging.
In-field email creation
The extension was designed to identitfy forms to take the work out of the signup process.